Station locations as a success factor for offices
Station locations as a success factor for offices
Leeuwarden is integrating the railway zone as a new urban district. The redevelopment by Leyten Vastgoedontwikkeling of the old Aegon building at the foot of the station is part of this. Today, this building is called Markt058and is characterized by a division of student housing and a multi-tenant office building. This mixed-use development contributes to a strong region around Leeuwarden. The magazine Stationslocaties reported in November 2021: 'Transformation of Leeuwarden in full swing'. It is no coincidence that Frame Offices chose this station location in the far North. As a new business hotspot, Frame Offices is boosting the business dynamics around Leeuwarden. Essential to this is the addition of a local hospitality hub on the ground floor. With urban bistro Sophia’s on the ground floor and in the large inner courtyard, the buzz extends beyond standard office hours. The business dynamics of the day flow seamlessly into the relaxation of the evening and the weekend.
The rediscovery of station locations can be observed throughout the Netherlands. Existing office giants surrounding stations are being transformed into new and well-functioning ecosystems, where combinations of living, working, education, and leisure leiden to increased business activity, vibrancy, and mobility. Station locations contribute to the growth of a strong national urban network. Frame Offices chooses future-proof office locations that are spacious and strategically situated. In addition to Leeuwarden Frame Offices has already established itself at or adjacent to the stations of Amersfoort, Hoofddorp, Haarlem, Leiden Lammenschans, Rotterdam Blaak , and Rotterdam Alexander. Our locations provide companies and organizations with sustainable national mobility, greater connectivity to the city center, short travel times to airports, and a wide range of amenities. This attracts talent and retains talent for the long term.
Vibrancy and activity are two key ingredients for attracting talent. Consequently, companies also desire direct access to various amenities and public transport right on their doorstep, reports Vastgoedmarkt. Location proves to be important when attracting new talent as well: a sustainably accessible work location with varied facilities can be the deciding factor in choosing a job. JLLobserves this trend in the office market. Millennials and Gen Z are increasingly committed to making a social and sustainable impact, and this has a direct influence on employers' choice of office location. Traditional views on commuting have undergone a 180-degree turn. Talent is increasingly opting for green alternatives, vitality, and mobility; after all, sustainable kilometers are covered by rail, while vital kilometers are covered by bicycle. Frame Offices regularly sees this reflected in the considerations companies make regarding the (re)location of their office.
One thing is certain: you won't attract talent by being located on a windy industrial estate along the highway. Accessibility by public transport is often poor, and often the only amenity is a walk through dreary parking lots. Organizations and companies tucked away in anonymous, gray, and uninspiring office buildings on industrial estates on the outskirts of cities are left behind. Station areas are rapidly developing and are geared towards world-class entrepreneurs; business-minded, enterprising, and proactive, from students and freelancers to startups and top international companies.
Laurens Vrind, Managing Director of Frame Offices, also recognizes the rapid development around Dutch station areas. The appeal of a station location in the office market is enormous. For Frame Offices, station locations contribute to accelerating community building, occupancy rates, and a diverse tenant mix. An additional advantage is the easy rail connection between the locations, where flexible working for nomads truly comes into its own. For a successful office community with strong synergy, the challenges lie in bringing together different ambitions, functions, and target groups. Traditional notions of commuting, anonymous, windy urban business parks, and a lack of amenities are outdated. Environmental dynamism, residential quality, and sustainable mobility are now the decisive factors in employers' location choices. The advantages of a station location play a significant role in choosing an office location. Frame Offices' station-based offices more than meet these three factors.
